The girls in Småland

In the middle of the picturesque idyll of Småland, among red cottages with a Noisy Village feel, something completely different comes to the fore.

Rebellious and vibrant. A place with its own style that is shaped by its industrial history and a touch of rock’n’roll. That’s Nässjö.

In Nässjö there is also the “Girls of Småland” who, like many others in Nässjö, are characterized as active, like challenges and have a rare driving force. Call it a will of steel, call it Småland’s entrepreneurial spirit, but it makes these girls do what they want.

Together they create something different, they are something different. The girls carry an industrial heritage from Nässjö with them into the future and embrace innovative design in combination with the classic industrial heritage.

Unpolished, a little rough, authentic, unartistic, rustic – yes, these are words that fit both Nässjö and the Girls of Småland and their product range.

The girls in Småland are creating the future of the Småland entrepreneurial spirit together with great pride in both Nässjö and Småland.

Swedish Design – Made with ❤ in Småland.

Anna & Anne